We took their recruitment goal of communicating better with potential candidates and accentuated it. We created an engaging campaign to highlight all the benefits of choosing a career with Bassett Mechanical. We designed and developed a new career-focused website that we used as a place to drive traffic. Then we promoted open positions through a digital media campaign that focused on what makes a working at Bassett a unique and worthwhile experience. The campaign doubled as a way to build a rapport and brand awareness in the community. It was an all around win-win!