As a military family member, I can’t help but cringe as I scroll through my Facebook feed during Memorial Day weekend. A national holiday established to remember fallen soldiers has become an opportunity for Americans to drink beer, hold cookouts and shop sales. Worse yet, it has become an event for brands to insert themselves where it’s completely inappropriate.
Hey, Cinnabon! My husband didn’t lose friends and leaders in the line of duty so you can sell more cinnamon rolls. Kindly get off this thread.
Take time to enjoy the sweeter things in life today, & to remember those who made the sacrifices for us to enjoy them pic.twitter.com/6LcJfIosi0
— Cinnabon (@Cinnabon) May 26, 2014
This is not to say that brands can’t post anything at all during Memorial Day. But, before you do, ask yourself these questions:
What’s my connection?
What’s my message?
If you’re truly bummed out that you didn’t get to make a Memorial Day post, but you really care about the holiday, then consider getting involved during the remaining 364 days of the year in programs like Give an Hour, Honor Flight, and TAPS. When the next Memorial Day rolls around, your audience will know that your message is sincere because you’ve taken the time to demonstrate your values.